One of London’s most dynamic choirs
New London Singers’ initial brief was for a logo, a clear statement of identity; followed by a web site, stationery, CD designs and publicity material.
As an elite chamber choir, they are known as one of London’s most outstanding vocal ensembles, performing most regularly at St Martin-in-the-Fields and at venues across Europe.
New London Singers homepage
Simply what they do and who they are, with clear links to what their audiences want to know. newlondonsingers.org.uk
Identity, Recordings, Publicity
Identity, and example applications
a typographic logo set to accomodate, primarily, any rectangular graphic.
Recordings, three for NLS, one Trafalgar Sinfonia
On receiving this job I remembered an image I was lucky enough to catch in Greenwich Park; the inky shadows and emerald lawn evoke both the subject and the music’s richness.
This was to be a more edgy, less run of the mill, performance. What better than an irreverent version of a Venetian icon. The triumphant horses from Vivaldi’s home, here assembled in Notting Hill Gate, from discarded household items.
Photographed by David Chancellor, a summer’s evening in the Mediterranean was not the most obvious choice. But could that be one of the three ships sailing by?
Part of a supplied, required image. Good rich colour, but quite a compositional challenge.
Publicity examples
Choir members singing among a forest of programme information. A5 flyers, also used for programme covers and A3 posters.
A whole year of the choir’s activity on two sides of a bookmark.
