Verner Panton 1960 Stacking side chairs:
Laurence King’s second edition (UK) cover.

Alessandro Mendini’s 1978 Proust armchair:
Prentice Hall’s second edition (US) cover.

Brief for One Book, Two Publishers

19 June, 2012

Covers

Two new, front covers for a 2nd edition to replace Fritz Hansen’s hard-to-better image of Arne Jacobsen’s Egg chair from the first edition.

LKP’s chosen version (from a number of alternative covers) I used Scala, the same austere font used for the text, with an image of counter-posed Verner Panton Stacking chairs. Although entirely different it sort to maintain the same abstraction strength as the first edition.

Prentice Hall’s choice. I used the book’s titling, Brody’s Industria (now at full 100% black) with an image of Alessandro Mendini’s Proust armchair. Both picture and font conscious embodiments of modern design’s debt to history.

Body

To introduce, for both publications, new pictures and text, making alterations only where suggested improvements would be agreed by both publishers.

They agreed changes to the Part and Chapter opening titles from 25 pt ScalaSans and 23pt Scala (roman) both to Neville Brody’s Industria Solid at 40 on 42pt (at 40% black to lighten it rather than use the Inline version).

The only other alteration was to the Scala body sub-heads, changed from bold, upper and lower case to light small capitals. This made the text more even, while retaining the distinction between body and headings. I reset the progressively cramped endmatter to avoid any text appearing smaller than 7pt.

Three examples of alternative covers submitted for the second edition (In addition to the two chosen).

George Carwardine’s 1935 Anglepoise lamp

Alva Aalto’s 1936 Savoy vase

Marcel Breuer’s 1926 Wassily chair

First edition cover for both publishers:
Fritz Hansen’s image of Arne Jacobsen’s 1958 Egg chair.Stiff competition for the second edition covers

Second edition, Part opening
example.Title, 40pt Industria Solid.

Second edition, Chapter opening
example. Title, 40pt Industria Solid.

First edition, Part opening
example. Title, 25pt ScalaSans.

First edition, Chapter opening
example. Title, 23pt Scala (roman).